— Rebranding Cocolab.
Digital Media and Interactive Agency based in Mexico City. We oversimplified the original logo in search for a more concrete and replicable way of communicating their purpose on many formats. This graphic identity has been in constant progress and refinement since 2015 up until now.
Stationary.
Website.
Before and after.
Logo process.
Credits:
Art Direction: Josué Ibáñez, Martín Pech
Art Direction: Josué Ibáñez, Martín Pech
Designers: Elías Vergara, Sofía Sánchez Navarro
Logo animation: Stephanie Lichi
Logo animation: Stephanie Lichi
Additional Consulting: Alejandro Machorro