Nationwide Children's Hospital /
Design plays a critical role in creating a sense of place. The project has been noted as one of the first comprehensive contributions to humanize the healthcare system in the country. The strength of the project lies in the extraordinary collaborations between the board, medical team, and working design professionals who all have the same vision. We optimized the chance to shape a health care experience, with features like an easy-to-follow path, simplified department naming, and bold strokes of color at key destinations. Oversized typography, supergraphics, and dimensional landmarks create and provide a constant sense of place.
The challenge /
Develop clear wayfinding and create a positive sense of place for families.
Simplified directions /
We designed a system that provides patients with information cards (shown above) in printed and digital formats prior to their visit. These cards reduce the stress of parking and navigating while introducing visitors to the in-building experience ahead of time.
The system features an easy-to-follow path, simplified department naming, and bold strokes of color at key destinations. Oversized typography, supergraphics, and dimensional landmarks create and provide a constant sense of place.
Design /
The resulting effort was a collaboration between building owner, donors, architects, interiors, and a research-based, strategic design.
