New Alternatives for Children, Inc.
New Alternatives for Children, Inc.
Opening Doors to Children with
Special Healthcare Needs

Brand Identity and Print Collateral
About the NAC Brand Identity Project
Shari Finger Design LLC (SFDLLC) has had the pleasure of working with New Alternatives for Children, Inc. (NAC) for the past 7 years. SFD LLC designed and produced a distinctive, memorable and unique redesign for an existing 25+ year brand that was brought into the 21st century with a new logotype “lock-up,” modern typography, a clean contemporary color palette and an array of new print and online collateral.


Media Press Kit, Capabilities Brochures, Annual Reports, Newsletters, CD Rohm and Administrative MaterialsUpon redesigning the NAC system, we rolled out the new look and feel for various NAC collateral. In addition to the basic administrative materials (letterhead, business cards, envelopes, shipping envelopes, shipping labels, notecards, greeting cards and compliments cards), we designed a fully integrated media kit. This kit includes two glued pockets (one with capacity and one without,) as well as a die-cut slit for the NAC CD Rohm, NAC Business Card, NAC Capabilities brochure, NAC in the News articles and NAC Opening Doors Newsletters. 

This created a wonderful unified contemporary design look and feel for all elements.

About NACNew Alternatives for Children (NAC) was founded on the belief that all children, including those who are chronically ill or physically challenged, have the right to live in safe, loving and permanent family homes. NAC’s mission is to provide innovative, high quality services in support of birth, foster, and adoptive families who are caring for children with special medical needs at home.Working primarily with children whose birth families live in poverty, NAC seeks to enable them to remain in, or return to, their homes whenever possible,
or to be adopted by loving families when necessary. 

NAC’s innovative services ensure that the physical, social, educational, recreational, health care, and mentalhealth needs of medically fragile children are met. By supporting families, NAC prevents the institutionalizationof children, precludes lengthy stays in foster care, and facilitates the timely discharge of children from hospitals where they may have lived well beyond medical need. NAC builds on family strengths, provides opportunities, and assists all family members in reaching for and realizing their dreams.

Visit http://www.nac-inc.org to learn more about this amazing organization.

New Alternatives for Children, Inc.
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New Alternatives for Children, Inc.

New Alternatives for Children (NAC) was founded on the belief that all children, including those who are chronically ill or physically challenge Read more
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