• Add to Collection
  • Tools Used
  • About

    About

    Awarded Special Mention in the German Design Award 2019 - Excellent Communications Design - Branding // Simplify access to fresh, tasty and quick… Read More
    Awarded Special Mention in the German Design Award 2019 - Excellent Communications Design - Branding // Simplify access to fresh, tasty and quick snacks. This is the purpose of Ovito, where meals are opportunities to bring people close together, satiate their appetite and relax during a busy day. We designed the brand strategy developing the positioning, naming, visual identity and brand activation. Creating a consistent, meaningful and playful brand, where the name turned into a character that carries the essence, voice, and style of the brand. "Ovito" means "tiny egg" in Portuguese. Read Less
    Published:
 






Our challenge was to develop the complete branding concept for a company that only knew one thing: that it would sell egg-based snacks enveloped by a cheerful atmosphere.
Simplify access to fresh, tasty and quick snacks.
This is the purpose of Ovito, who sees meals as opportunities to bring people closer together, satiate their appetite and relax their bodies and minds during a busy day. We designed the brand strategy developing the brand personality, naming, visual identity, communication and brand activation. We built a clear, consistent, meaningful and playful brand, where the name turned into a character that carries the essence, voice, and style of the brand.





We're honoured to announce that this project was awarded:

Special Mention in the German Design Award 2019
Excellent Communications Design - Branding Category



ALL RIGHTS RESERVED ® 2017
Client:
Ovito - Alimentação Nutritiva
Visit Ovito's space: Rua José do Patrocínio, 754 - Cidade Baixa - Porto Alegre, RS - Brazil
Instagram: @ovito_

Project: Brand Strategy, Positioning and Activation