Writing for insurance products can sometimes be a touchy matter in Asian communities, because no one wants to hear about preparing themselves for the worst. Be it for businesses, individuals or even pets, special care was taken to translate the most technical of insurance jargon into softer, more customer-focused narratives that appealed to Liberty Insurance's clientele.

Full range of brochures available at https://www.libertyinsurance.com.sg

Copywriter: Melissa Zhuo

Art director: E Y Lee