Proddigia. The new real-estate generation
Proddigia was born to change the sector it belongs to, standing as the new real-estate generation. It accomplishes the challenge with a young and multidisciplinary team, with innovative values and also with a revolutionary way of understanding the business. A different method of doing things that aims to rediscover the way we understand sales and that also pursues to offer the client a whole new experience. In order to portray these values, Morillas designed a new brand identity that would represent and strengthen its positioning and leadership within the real-estate market. The result is a brand that represents values such as innovation, professionalism and talent, all of them attributes that are meaningful within an industry that is increasingly deteriorated and disappointing. In short, a new way of understanding the sector.
