TEASING YOUR SENSES WITH A VISUAL TASTE-GASM
Illustrator Phill Small was approached by The Key Branding to create imagery for the new Proud & Punch packaging for Peters. Proud & Punch is a healthy range of delicious frozen treats that use fresh ingredients and flavours with no artificial flavours or sugars.
The brief required an illustration that would immediately signal the flavour explosion within the packaging. With delectable variant names such as Turn Up The Beet and It Takes Two to Mango, and with zingy ingredients including finger limes and blood orange – the illustrations would have a lot to live up to.
Phill created layers of delicious fruit and lush foliage with a splash of native Australian wildlife to represent the taste-gasm waiting inside.
Phill created layers of delicious fruit and lush foliage with a splash of native Australian wildlife to represent the taste-gasm waiting inside.
The colourful packaging has high visual impact and delighted the client. “I hope you’re ‘proud’ of the work you’ve done for this project,” said Jess Virgin, Assistant Brand Manager at Peters. “We still think the illustrations are one of the best elements of the brand!”
