Made at Superestudio
Teaser Campaign for Outcast on FOX. .We aimed hard to get viewers' hearts pounding with this teaser / launch campaign for the Fox supernatural horror drama Outcast. Amid some harrowing black-and-white – more like bleak-and-white – images of the burg, we incorporated trash-graphics distortions for a maximum chilling effect. Working side by side with Fox Networks Group team for the development of this ultra-dark campaign, we captured Outcast's stuff of nightmares.
Based in boards designed by FOX , we develop new ones for the animation sequences. I was in charge of the design of the new pics for the teaser and other promotional materials.
Credits Fox Networks Group:
Corina Capuano - VP Creative
Juan Cionci - Creative Director
Ignacio Casciotta – Production / Edition
Francisco Garcia Olano - Coordinator