'Quikk Cup' was a business idea launching at a University. The brand catered to students and lecturers at the university. The main concept behind the logo was
a) dialogue between students
b) A variety of beverage choice; not everyone drinks solely tea or coffee, so a general variety was encouraged,
c) Quick Service for teachers and students alike, so they make most of their time
The color scheme exuded warmth and stood out in the otherwise red brick exterior of the university. The designed items included logo, stationary, exterior, a complete array of packaging and menu.
