This was a rebrand project created for a graphic design course. Our job was to take a project that we care about and are familiar with, do research on the company as well as its competitors, and create new branding for it. Following the research as well as the values and mission of the company, we were to create fresh branding, refine or create new touchpoints, and a brand standards book as well.

I chose Mario Badescu - a beauty brand that I'm familiar with that is high quality but affordable, and has a very plain packaging and branding style, that according to my research doesn't stand out very well on shelves and among other products.
Original/Current/Actual Branding