THE CRAFT BEHIND THE MENU
With the launch of MENU we have had a lot of requests to see the photographs that didn't quite make the cut. Recently we presented at Hasselblad Amsterdam and one of the main questions was , "are we going to release a series in black and white?". So here you are, this is a series of black and white photographs from the project MENU.
With this series we want to take the viewer to the origin of a menu. Not serving a beautiful dish on a plate. But raw, unprocessed ingredients. Served, the closest you can get to a chef’s mind, on his face.
In creating these photos we stuck to the same principles and values a chef would when creating a menu. Paying a lot of attention to details, composition and preparation. Considering the sequence of serving and keeping each ‘course’ exciting and surprising. To respect the art of craftsmanship every ‘dish’ was created by hand, without the use of digital manipulation. Just like you would in a great restaurant.