全球领先营销机构
——大象群文化传媒办公设计
设计公司：寸DESIGN
主案设计：崔树
位 置：北京市朝阳区南岸一号信安门A座
功 能：传媒文化创意办公空间
面 积：4100㎡
设计时间：2017年
竣工时间：2017年
主要材料：毛竹、水泥板、秋香木
北京，一个欲望尤为混杂的多元化大都市。每个人都企图在这偌大的城市空间里寻觅一份小小的归属感、认同感。即使精神紧张、雾霾困扰，依然义无反顾。办公空间却成为我们在这座城市里所呆时间最长的场所。大象群有句话说：引领新传播时代的力量，源自永不停息的创意灵魂。作为一家以数字整合传播见长的公司，开放性和多元融合文化，也让我们在它的空间结构设计初期就以开放性以及高度的人性化的设计构思，加上富有奇思创意的美学构想不断地渗透到设计之中。
第一层空间里我们将单一几何体切割、打散、分离或移动，进行重新组合、摆放，但在感觉上能显示和可回归分解前的空间形态。这种手法不仅使大象群办公空间在保持内在形象联系的同时变得像拼图游戏一样生动有趣，而且能解决许多实际的功能问题，如采光通风、动线组织、功能分区等。空间的关系无非就是加减法则。在这层里用到的加法就是在单一体块上附加几个相同或不同几何体共同组成，保持它们的主次关系的同时突出空间的形象与表现力。而减法却是在原造型上扣挖，掏空，局部切削，形成新的形体并使之适应功能需要。让体块有着更生动的阴影，更具雕塑感。
当下的生活节奏加快使人的行为表现出更加明确的目的性和捷径意识，我们不再拘泥于固定的办公时间、地点。直线的行为准则成为流动空间的又一设计量尺，人的曲线审美心理也和直线行为活动在现代流动空间设计中表现出多元的契合状态。好的办公室应该是有容度的，每一个人都能找到自己与自己的一寸天地。好故事固然好听，但好设计应有自己的生命力。好的设计本身应该自己成立，而不依附于好故事。做设计更是一个理性的思考过程，故事自身不形成好设计。
Space Design of Elephant
——Parade Office-the world's leading marketing agency
Design Company : CUN Design
Chief designer: Cui Shu
Location: Building A, Xinanmen, Nananyihao, Chaoyang District, Beijing, China
Type: creative media office
Area: 4100㎡
Design Time: 2017
Completion time: 2017
Main materials: moso bamboo, cement slabs, dyed oak
Photographer: Wang Ting, Wang Jin
Beijing is a complex diversified metropolitan, where everyone attempts for a small sense of belonging and identity. Even troubled by life stress as well as the Fog days they still went ahead. While the longest time of a day people spend is in office.
Elephant-Parade said that the power leads new communication era comes from continuously creative spirit. As it is a communication company which specializes in digital integration, openness and diversity culture, we keep penetrating openness , humanized concepts and creative aesthetic ideas constantly into its space structure design.
In the first layer, we cut and broke the single geometrics space, while being able to be recombined and re-displayed, it feels like that it shows and could returns to the original space form. In this way, internal communication function of Elephant-Parade 's office is maintained while being as vivid and interesting as jigsaw puzzle. Meanwhile, it solves the problems of many practical functions, such as lighting and ventilation, line organization, functional partition, etc.
Due to the rapid pace of life, the behaviors of people show more clear sense of purpose and shortcuts. Their straight lines of conducting code become another design standard of flowing space. In modern space design, people's aesthetic appreciation of curve and their linear activities agree with each other better. Nowadays, people are no longer limited by fixed time and space to work, while revolutionary change has happened in their concepts of work and working forms. A more cozy and relaxing work atmosphere is demanded by people to organically integrate with life.
