'Inert Entity' is a cultural identity project which is focused on Australian contemporary culinary culture and the fact of over-intake of artificial sugar in Australia.
Based on the related research, the huge success of cooking TV shows doesn’t positively affect viewers healthy eating tendencies.
As a result, a pie shape toffee, which is made by caramelized sugar, is designed as core of the campaign for promoting an awareness for artificial sugar intake. The sarcastic concept of 'enjoying sugar, but in an inconvenient way' is the manifesto of this project.
