• QUIKSILVER WATERMAN COLLECTION 2011 CAMPAIGN
     
    the photography concept had two parts to it. part one was to capture the moment and the details of a waterman. part 2 was to take a 4x5 photo if the moment was of significance. 

    below is sampling of what the quiksilver waterman collection looked like in 2011.
     
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    photo direction: photo by solomon d. butcher, nebraska, 1886.
     
    product styling, typography, artwork.


  • print advertising: 3 mainstream ads in mens journal.



  • print advertising: 15 endemic ads in various surfing magazines. 

    below are 4 spreads that ran in surfer's journal



  • business to business catalogs: 3 per year, 100+ pages.




  • retail: first waterman collection only store opens in newport beach california.

  • retail: 1 of 3 changing rooms featuring floor to ceiling underwater images.

  • retail: custom signage for core surf shops, and department stores.
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    mobile website: website was designed to work on all devices. website included 40+ image slideshows from each trip, a 2+ minute video, and a list of the waterman athletes. clean, simple, aspirational, buy now.
     



  • spring lookbook: shot in puerto rico & the british virgin islands. here are a few images from the 40+ image slideshow.

    athletes: mark healey, shayne mcintyre, jamie mitchell.




  • summer lookbook: shot in california. here are a few images from the 40+ image slideshow.

    athletes: shayne mcintyre.



  • winter lookbook: shot in canada. here are a few images from the 40+ image slideshow. 2 minute video as well.

    athletes: tom carroll, mark healey, rusty long, shayne mcintyre, peter mel, and raph bruhwiler.



  • athlete biographies. each bio contained 3-5 slides.



  • emails: a few examples from our email campaign.



  • the end of the year, and the beginning of something new.

    "april, pacific coast canada: paradise is where you find it." shayne mcintyre.