The Project brief was to redesign an annual report and the company i chose was fashion brand H&M.
My concept was to design the annual report in a form of a fashion magazine. Since Annual reports are usually kept simple, I thought to keep it a little different. The layout of the annual report was mostly designed keeping in mind the style of a fashion magazine. since H&M is a famous fashion brand, the layout was inspired by different fashion magazine, where each page has a style of its own. The project was extremely exciting since I got an opportunity to blend and apply different layout styles in one publication. Knowing that the look of the annual report has to be that of a magazine, the front and the back covers have been designed accordingly.
The Annual report also had to introduce a new collection of their apparel/ fashion line as a part of their promotional strategy, Hence i incorporated a neck scarf inside the Annual report as a new fall collection - new arrivals for the investors to give them a piece of H &M'S quality of fashion sense.
