This campaign has been shot and is in postproduction phase, the following layouts will be updated.
The Sony Vaio has always enjoyed a premium in the lap top market. Sony
wanted to launch the New Vaio E, at a very aggressive price to
attract a younger audience.
Being a brand new model, it was imperative that we showed the product
boldly, while also elaborating the ‘affordable’ aspect.
wanted to launch the New Vaio E, at a very aggressive price to
attract a younger audience.
Being a brand new model, it was imperative that we showed the product
boldly, while also elaborating the ‘affordable’ aspect.
