NAT GEO \ Audio Branding

The directors duo Dvein, asked us to create the audio branding for Nat Geo's global identity from a few pieces. 
The concept was to place the spectator in an unlikely and highly emotive setting, taking them farther than ever. For this, we created a wall of sound that emotionally magnified the threshold to cross to reach this cathartic point. Our proposal was to start with a hyper-realistic sound design and foley found in the main character’s subjective listening. We shaped heavily textured sounds – soil, snow, wind with its acoustic distortion, steps in the foreground. Moments before we reach the threshold, the sound layers collapse. The acoustic trail they create leads to an unchartered acoustic environment. To enhance this, we made a ‘granular synthesis’, meaning, we picked out a millisecond of a sound and we repeated it several times until we got a sustained effect. The millisecond we chose was not from just any sound. For its humanistic and extra-musical representations, we choose Beethoven’s ninth.

/ AWARDS //
Gold World Medal NY TV & FILM AWARDS 2018


Direction \ Dvein.
Production company \ Garlic.
VP Branding and Creative National Geographic \ Mariano Barreiro, 
SVP Brand Strategy and Marketing National Geographic \ Emanuele Madeddu
Audio Branding \ Banjo Soundscapes


AUDIO BRANDING NATIONAL GEOGRAPHIC
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AUDIO BRANDING NATIONAL GEOGRAPHIC

AUDIO BRANDING NATIONAL GEOGRAPHIC - FURTHER
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Creative Fields