Olli Salumeria brand identity. See more on our website.
Four versions of the Olli Salumeria logo.
Olli Salumeria makes dry-cured salumi in Virginia based on old-world 160-year-old recipes, using state-of-the-art production methods to replicate authentically Italian salumi here in the US. Since the brand launch just over a year ago, they’ve outpaced competitors in over 1000 stores their products are sold in (including Whole Foods, Wegmans and Krogers).

We worked on Olli’s brand identity and packaging from the ground up. We provided: naming, brand identity/logo, website, salumi packaging design, stationery, trade show signage, point-of-sale display, shipping case, marketing collateral and sales presentations.

In the short space of under 1 year, Olli products are sold in over 1000 locations, nationwide, including Williams-Sonoma, Whole Foods, Wegmans and more. They have also received widespread press coverage in Bon Apetit, The New York Times, Wall Street Journal and others. They have also been named Whole Foods New Vendor of the Year – a special distinction, very rare for such a new company.
Close-up of the Olli signature 'O'.
High relief impression of ink on paper highlights the beauty of the illuminated O on the back of a business card.
Each employee gets to choose what 'O' style features on their business card.
Packaged salame feature colorful labels.
Artisanal salame.
 “After two agencies failed to meet our expectations, we called upon Miller Creative to create a brand name and identity for our salumi start-up. It was immediately clear that Yael and Reuben at Miller Creative just “get it”. They swiftly found a way to convey the values of our salumi: a hybrid of old and new, old-school Italian salumiere and modern American food culture of sustainably-farmed, “real” food. The beautifully rendered O’s by artist Roger Xavier, combined with contemporary typography and vibrant, nontraditional colors came together to encapsulate what Olli Salumeria is all about.”

- Chip Vosmik, Co-Founder, Olli Salumeria
Card  helps educate consumers about the complete difference between real artisanal salame and the mass produced stuff.
Actual prosciutto branded with the Olli mark.
Fresh, appealing photos with quotes about food. The food quotes are also on the back of every package of salame.
Olli Salumeria
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Olli Salumeria

Comprehensive brand identity covering every aspect of branding including packaging, web, printed collateral, point-of-sale display, promotional a Read More
213
5,143
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Published:

Creative Fields