Agency: Elephant Nation, Dubai

Creative Director & Copywriter: Mohamed Rashidy

Art Director: Patrick Neuschäfer

The Address Hotels + Resorts presents a new iconic development – an exotic blend of architectural elegance with a natural beachfront lifestyle transforming the iconic Jumeirah Beach skyline forever. We was approached to develop the launch campaign of the project, We had approached the project by developing a strategy for launching the project that focused on bringing out the iconism of the development through its architecture and private beachfront living. The key messaging and creatives of the campaign focused on communicating the lifestyle obtained out of such investment. The campaign was communicated by creating a series of advertisements for outdoor, print and digital channels, along with brochure and catalogues for the property.