Chat with professional lettering artists as they share their process creating hand drawn typography.
Watch now
Indian Restaurant System.

I incorporated henna patterns to tie this system together. Henna is a tradition in the Hindu culture and with breaking down the patterns I found to make multiple images. So by creating new images the brand could have endless possibilities of keeping itself alive. Each time a person see's the brand it's a new experience for the consumer but has the same familiarity to the brand so it's easily recognizable. 
Collateral for the retail aspect of the restaurant. 
The logo is a combination of the most signified landmark of India and India's flower. The Taj Mahal and the Lotus flower. The Taj Mahal was built to be symmetrical in every way and so the mark had to have the same concept. Using geometrical shapes the word mark had to be semiotic to the logo.