With the recent decline of Masters stores around Australia, a gap in the market of Home Improvement stores has emerged with Bunnings Warehouse still remaining on top of all competitors. TRADE Home & Hardware is a company created to rival Bunnings and other Hardware stores with the added edge of using digital technology to assist in wayfinding and product location. Navigation is something their competitors struggle most with in regards to their customer service. TRADE Home & Hardware uses manual wayfinding such as floor, aisle, and stock signs that most other stores rely on to navigate their customers, but they also use a variety of digital navigation to add another level of assistance. The most popular ones would have to be the companies phone app that can help locate the exact product you are looking for instantly, and the touchscreen menus.
