Taking a Personal Carbon Price Challenge
With over three decades of experience in the international energy industry, David Lawrence retired from his role as Shell’s executive vice president to start his own energy investment and consulting firm, Lawrence Energy Group. From 2009-2013, Lawrence had responsibility for Shell's 900 MW ( gross) wind business, Shell Wind Energy, with operations in California, Wyoming, Colorado, Texas and West Virginia. Lawrence has retained his interests in renewable energy and the energy transition, And he recently contributed a piece to the Energy Collective website about the benefits of taking a personal carbon price challenge. 

The United States is a major energy consumer with a higher average per-person use than China or Europe. Energy use tends to involve CO2 emissions, which contribute to climate change. 

A personal carbon price challenge to reduce your own emissions involves five steps. First, use an online calculator to determine your personal average carbon usage. Second, create a goal for reducing that average and determine how you’ll do it. Changing your daily energy habits and the way you travel are two examples of reduction strategies. Third, determine a per-ton price to tax your usage with. 

The fourth step is to invest the Carbon tax proceeds and the savings into products, services, and companies that contribute to lowering CO2 emissions and addressing climate change. The fifth step is to contribute to organizations that work to address energy poverty worldwide. Finally, Lawrence calls on people to nominate friends and colleagues to take their own carbon challenge to help reduce emissions and raise awareness in their community and beyond.
Taking a Personal Carbon Price Challenge
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Taking a Personal Carbon Price Challenge

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