To educate consumers about the financial crisis and how whole life insurance can help, IQ developed an integrated video & tool microsite. The video told users the story of the financial crisis, the strength of New York Life despite it, and what consumers could do to prevent loses in the future. The videos helped users contextualize that story in their own lives and showcased the need to contact a New York Life agent.

Wireframe depicting the interaction on one of the embedded tools.