Malafaia Σ Martinho is a consulting firm focused on business performance for retail stores from Rio de Janeiro and São Paulo, Brazil.
The traditional ampersand symbol (&) was replaced with the sigma symbol (Σ), which represents the function sum, in mathematics. Its shape also resembles the letter M, which came in handy. The identity relies on a grid system that gives structure and rhythm to compositions and a consistent look throughout the brand.
Made with Ricardo Pitanga
Report binder
Stationery
Business card
