Malafaia Σ Martinho is a consulting firm focused on business performance for retail stores from Rio de Janeiro and São Paulo, Brazil.

The traditional ampersand symbol (&) was replaced with the sigma symbol (Σ), which represents the function sum, in mathematics. Its shape also resembles the letter M, which came in handy. The identity relies on a grid system that gives structure and rhythm to compositions and a consistent look throughout the brand.

Report binder
Stationery
Business card
Malafaia Σ Martinho
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188
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Published:

Malafaia Σ Martinho

Identity system for consulting firm based on Rio de Janeiro, Brazil.
11
188
2
Published:

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