The Cycling Anthology Series
Brief: Redesign the covers for a series of books, choosing a series from a long list provided.
I chose to redesign the covers for a series of books titled 'The Cycling Anthology'. This range features a number of extended essays written by well-known and well-respected sports writers and sports persons themselves on the topic of professional cycling, including only the best critical, original and informative writing on the subject. I wanted my redesign to encapsulate both of these things (anthology and cycling) fairly evenly, with a little added focus on the cycling part, as they're simply not picture books, the writing is at the heart of them.
I have achieved this by juxtaposing the pen stroke with the idea that it is also a perspective view of a winding road, which cyclists often have to tackle during events such as hill climbs and endurance races, inspired by the likes of the Montvernier climb notably seen in the Tour de France. Furthering this, this mark also becomes visually the books number in the series. This treatment and textured styling of the pen stroke and the flat iconography create an easily recognisable system for consumers, as well as an easily adaptable platform for future installments.
To bring an overall sense of playfulness to the series - to balance the seriousness of the writing within, the colour palette chosen is representative of jerseys seen in some of the worlds most prestigious cycling events; including the red winners jersey of the Vuelta a España, the pink of the Giro d'Italia and the yellow of the Tour de France.
To extend the project I also created bookmarks, a collectors/POS shelf display and lastly window advertising displays.
Print: Various 400gsm Coloured Cardstock