The McAfee Site has a great functionality called the offer tool which allowed you to select a country, price, discount and product and put a number of creative landing pages live with minutes. This was a concept creative for use in the tool.

Our expiry flow pages has remained of a similar design for several years. They had been fairly standard designs. I worked on a number of concepts mixing creative messaging and upsell messages.  There were a number of variations with different price points and propositions.Needles to say conversion improved and through the various promotional and propositional offerings I was highly successful in  moving the number of consumers from holding lower value subscriptions to the highest value subscription.  

Another expiry flow page creative concept - Although I learnt that Don't be a doughnut is a very British saying so didn't take it any further. But I still loved the idea!

Another expiry flow page - This time for the US Market

Another MVT Expiry flow page for expired subscription customers - Using tested and proven triggers such as Free Upgrade, Reactivate rather than Buy now, claim free upgrade, for the first time referring to customers as valued. 

An interesting ad as I produced it when McAfee had just been awarded a coveted quality award and came first against other vendors in Malware Detection. It was the first of this series of adverts and  marked a return to print advertising for the first time in a couple of years for consumer products in the UK. I worked closely with the retail team so that we could maximise the benefit of Retail on our on-line store.

Creative for print advertising for McAfee Online Backup

One of my favourite creative pieces during my tenure at McAfee. We created so many versions for print and on-line collateral. The US designed creative was a little flat but this one image and the use of the font helped create a memorable and successful campaign.

We had produced a number of EMEA Off line print ads for PC Magazines according to the corporate guidelines, this was a concept advert for a marketing campaign in Men's Health Magazine - To save costs I was the model! - Just joking!

Getting sentimental this was my last piece of work at McAfee. Coming on the heels of the Christmas campaign I wanted to leverage the clean feeling of the "Mac" ads we had produced. January is a very important month for security renewal so this campaign was devised and created for both offline and on-line media. Clean and Simple a New Year Detox.

Another marketing value partnership this time with emusic. They wanted new subscribers, I wanted to offer compelling reasons to renew. This was the first time we offered anything at point of renewal over and above the standard product and discount. Again pushing the corporate design boundaries a little but a striking campaign. The arguments we had over using album covers and an actual vinyl disc in the design. Some people wanted to represent downloadable music but my argument is even now nothing evokes more emotion that a "proper" disc and album sleeve.  

Email conversion improvement test creative

Second email test creative

Ensuring that we keep Credit Card details up to date was essential to ensuring those on auto-renewal were correctly renewed, the creative above was tested against the existing credit card capture email  and achieved very positive results.