DonorDrive Branding
A large part of my role at Global Cloud was my position as Marketing Lead Designer. While this involves a lot more than just branding for our product DonorDrive, we recently went through a rebrand, with the challenge of simplifying the logo, but still keeping the focus on peer-to-peer fundraising, and the community the product creates. Along with a logo refresh, this rebrand encompassed new brand guidelines, colors, fonts, and general aesthetics. Below is a sample of some of the new brand guidelines.
Logo Variations

DonorDrive Branding
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DonorDrive Branding

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