Hellas Construction specializes in building sports complexes, artificial turf fields, athletic stadiums, as well as in the development and manufacturing of all weather sports products for turf, track, and tennis surfaces.
For Hellas, The main goal of the site redesign was to focus on the construction capabilities and design/build portions while pushing potential customers out to the product microsites for more information.
The first part of the project was identifying where the users were actually going and comparing it to where the stakeholders believed the user was.
Some quick research into analytics shed some light on this.
Some quick research into analytics shed some light on this.
The following is a brief glimpse of the process from user research through high-fidelity designs.
Google Analytics Research
User Personas & User Flow
Site Redesign
View the InVision Prototype Here:
