Osnovy Publishing: our way of thinking
Osnovy Publishing was founded by Bohdan Krawchenko and Solomiya Pavlychko in Kyiv, Ukraine in 1992. Over the past twenty years, Osnovy has published over three hundred titles. Today, Osnovy makes books with unique content and design, conceived and created by Ukrainian authors, designers and illustrators. From beautifully crafted coffee table books to a range of children’s books and fun travel guides.
This logo was created in 1992.
In 2010
In 2010, Osnovy changed leadership. Dana Pavlychko started rebranding the family business bringing a fresh perspective on the book making. She made Osnovy to change its identity to start a new era of its publishing business. The letter O, its logo since 1992, has remained, but was redesigned in a modern clean way.
Swatches
Basic colours are black, white, and sky blue. But every year Osnovy adds one-two trend colours to its style. It helps to keep relevance and diversifies visual identity.
Book style
Osnovy believes books are art objects and everything about them has to be well crafted from a design point of view. Our mission is to make exceptional books from typesetting to the choice of paper.
On taking risks
Taking risks is a value Osnovy intends to hold dear. The publishing house works with exciting new topics and names, asks a lot of questions, and pushes back boundaries.
Digital strategy
We love our audience as much as we love our work. Social media is a fun way of communicating with our readers.
Office space
Osnovy's office is a modern bright space in a 19th century building. The office follows the open space concept, making use of laconic design and natural materials like wood. The old wooden beams from the building have been incorporated into the office design. One of the rooms also serves as a tiny book store, and customers buy books while saying Hi to Osnovy people who work on new projects there.
Merch
We love to create merchandising that is a continuation of our love for books. The Osnovy Black Classic Tote and Black T is a collaboration with Basic Form. All the products are made from high quality materials. The Black T is inspired by a classic Ukrainian poem.
Collaboration
Making books is a collaborative process and we work with the most talented illustrators, designers and authors. We are open to ideas and collaborations from all over the world.
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