Any product is worth the value it conveys. With an international name like Kingston, branding is not the issue as the reach and right communication are.
As a brand and product category, Kingston needs to walk tiptoeing around, as it can't overpromise and underdeliver.
The challenge with writing in-shop literature and pamphlets for a multinational brand is to keep it relevant and appealing to the local audience as well.
The copy and creative direction were crafted along with Kingston Asia team's inputs and recommendations.
Mainline Category
