With a number of macro trends emerging in hydration, nutrition and health, we challenged ourselves to think how drinks brands could adapt their products and services to ensure they continue to engage with these consumers in the future. The result, Combo, was a concept for a hydration and nutrition platform aimed at those in pursuit of balance and well-being.
Capsules containing concentrated shots of exotic and nutritious ingredients can be inserted into the top of the reusable water bottle. Once inserted, you can choose between normal water or boosted water. When set to boosted water, as you drink from the bottle a shot of the concentrate is drawn into the flow of water due to the Venturi effect, this allows the concentrate to be consumed as quickly or slowly, based on what your body needs.