Keysight eCommerce
Objective: Transactional eCommerce Enabling Services, Software, and Solution Growth
Platform
•Aging custom platform: Over 14 years old
•Not leveraging industry standard web platforms/cloud
•Every improvement or new functionality update requires an IT project/release
Marketing effectiveness
•Does not scale to meet customer expectations/our future marketing needs
•New capability time to market delays
•Not optimized for SEO
Marketing efficiencies
•Inefficient and archaic content management process
•No reuse of platform across other touch points
