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    Tequila Casa Pujol 87 is a white 100% blue agave tequila created in 2013 and distilled in the Jalisco highlands. Tequila Casa Pujol 87 has a "Pro… Read More
    Tequila Casa Pujol 87 is a white 100% blue agave tequila created in 2013 and distilled in the Jalisco highlands. Tequila Casa Pujol 87 has a "Protected Designation of Origin" classification; a geographical indication for food products whose quality and characteristics are the result of the geographical location in which they are produced. The purity and flavor of Tequila are central features standing out from this product. We developed a simple brand that manages to highlight these attributes elegantly. The typographical arrangement has the objective of extolling the most remarkable product information: Its origin and quality. The color palette considers very neutral tones harmonizing with the simplicity of the product's presentation. We introduced a gold & blue ribbon that wraps the packaging adding a touch of elegance and distinction. We were also in charge of the creative direction for the glass bottle physical design. The guiding concept in the bottle's design process was achieving consistency between the brand values and materials employed. The icon takes inspiration from the Santiago Apóstol temple, located in Jalisco. The architecture and design of this building is representative of Mexico's history and culture. Read Less
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Tequila Casa Pujol 87

Tequila Casa Pujol 87 is a white 100% blue agave tequila created in 2013 and distilled in the Jalisco highlands. Tequila Casa Pujol 87 has a "Protected Designation of Origin" classification; a geographical indication for food products whose quality and characteristics are the result of the geographical location in which they are produced.

The purity and flavor of Tequila are central features standing out from this product. We developed a simple brand that manages to highlight these attributes elegantly. The typographical arrangement has the objective of extolling the most remarkable product information: Its origin and quality.

The color palette considers very neutral tones harmonizing with the simplicity of the product's presentation. We introduced a gold & blue ribbon that wraps the packaging adding a touch of elegance and distinction. We were also in charge of the creative direction for the glass bottle physical design. The guiding concept in the bottle's design process was achieving consistency between the brand values and materials employed.

The icon takes inspiration from the Santiago Apóstol temple, located in Jalisco. The architecture and design of this building is representative of Mexico's history and culture.






Tequila Casa Pujol 87 es un tequila blanco 100% de agave azul creado en el 2013 y destilado en los altos de Jalisco. Tequila Casa Pujol 87 cuenta con clasificación "Denominación de Origen", una indicación geográfica para productos alimenticios cuya calidad y características son el resultado de la ubicación geográfica en la que se producen. 

La pureza y sabor del Tequila son características centrales que destacan de este producto. Desarrollamos una marca simple pero a la vez elegante que logra resaltar estos atributos. La disposición tipográfica tiene el objetivo de enaltecer la información mas destacable del producto: Su origen y su calidad.

La paleta de color se mantiene en tonos neutros logrando armonizar con la sencillez de la presentación del producto. Introdujimos una cinta en dorado y azul que abraza al empaque agregando un toque de elegancia y distinción a la caja. Estuvimos a cargo de la dirección creativa en la toma de decisiones para el diseño físico de la botella de vidrio. El concepto rector en el proceso de diseño de la botella fue lograr la congruencia entre los materiales empleados y los valores de marca. 

El icono toma como inspiración la iglesia Santiago Apóstol, ubicada en Jalisco. La arquitectura y diseño de esta edificación es representativa de la cultura e historia de México.