Cha Li Boi is a modern yum cha restaurant and bar located in Sydney. Cha Li Boi takes the traditional yum cha format and flips it on its head.
The interior adopts a gutsy yet minimal aesthetic with untreated timber furniture and exposed concrete walls. We created a fun and vibrant brand identity that offsets the raw interior through the use of colour, pattern and a venue mascot: ‘Cha Li Boi the tiger’, inspired by traditional Chinese folklore but reinvented with an aloof confidence and friendly swagger.
Client: Nahji Chu
Completed at : Squad Ink
Creative Director: Matthew Squadrito
Art Director & Designer : Cristie Stevens
Designer : Robbie North
