Cadbury dairy milk 
Shubh Arambh

The title, “Shubh Aarambh”,which translates to auspicious beginning, is a typical phrase used in Indiawhen beginning something new. Cadbury Dairy Milk chocolate has taken upon thistradition, so well rooted within the heart of India, as the center of itscampaign, where they have conveyed a message, that Indians eat something sweetwhen starting something new and nothing can be more auspicious than CadburyDairy Milk. The rangoli is atraditional pattern made, whenever starting something new, or on specialoccasions. Taking this concept in mind, I have come up with my own designs andconcepts for the rangoli and thecampaign.
Type explorations