![Fashion iceland branding visual identity Reykjavik brand strategy Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/20d6a554622085.5964a2708bff8.jpg)
RFF — Reykjavik Fashion Festival 2017
BRAND STRATEGY, VISUAL IDENTITY, ANIMATION, WEB DESIGN @ REYKJAVIK, ICELAND
CLIENT
Reykjavik Fashion Festival has been running for 6 years to give the Icelandic Fashion Scene a platform. After a one year break and change of owners the festival aims to reconnect with fashion designers and generate coverage in international media.
TASK
Serious Business was engaged to develop a new brand & direction for Reykjavik Fashion Festival, connecting it to Icelandic Fashion Designers and creating a unique brand to draw international attention.
PROCESS
• Collaborative workshop to define Brand essence.
• Interviews with fashion designers to identify their needs towards the new fashion festival platform.
• Visual Exploration to transform the brand idea into a visual language
• Developed a processing application to generate different particle visuals.• Collaborative workshop to define Brand essence.
• Interviews with fashion designers to identify their needs towards the new fashion festival platform.
• Visual Exploration to transform the brand idea into a visual language
• Developed a processing application to generate different particle visuals.
• Interviews with fashion designers to identify their needs towards the new fashion festival platform.
• Visual Exploration to transform the brand idea into a visual language
• Developed a processing application to generate different particle visuals.
DELIVERIES
• Brand Strategy & Visual identity
• Design and implementation of website
• Communication Campaign
• Poster, Brochures and Print Materials
• Poster, Brochures and Print Materials
TEAM
Amadeus Malmin, Helga Osk, Porfirio Lopez, Sebastian Degenhart, Thales Ribeiro
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac832b54622085.5964a26cef961.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a7bb9554622085.5964a26d5329c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9b4d7054622085.5964a26d53816.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d8f55654622085.5964a26e1cc30.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/35dc7354622085.5964a26e1c6f9.jpeg)
![Fashion iceland branding visual identity Reykjavik brand strategy Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2c1cc854622085.5964bbf122de6.jpg)
![Fashion iceland branding visual identity Reykjavik brand strategy Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b43e9054622085.5964bbf122761.jpg)
![Fashion iceland branding visual identity Reykjavik brand strategy Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cb06e154622085.5964bbf12209e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cced1a54622085.5964bbeeba5e2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1b5ec54622085.5964bbeedf0fb.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f0218c54622085.5964a26e93470.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/42d82354622085.5964a26f066a9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/45372e54622085.5964a26f53597.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/91f94054622085.5964bbef2b300.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/14d6f254622085.5964bbef2ba65.gif)
![Fashion iceland branding visual identity Reykjavik brand strategy Website](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a3504f54622085.5964a2708b640.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3ef79a54622085.5964bbefc3974.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/74364f54622085.5964bbefc3e70.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/476a8454622085.5964bbf01ad5e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8da06354622085.5964bbf07b540.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0995b654622085.5964bbf07ba74.jpg)
Thanks for watching and your appreciation.
Follow us: Facebook | Instagram | Behance | Our Website