RFF — Reykjavik Fashion Festival 2017
BRAND STRATEGY, VISUAL IDENTITY, ANIMATION, WEB DESIGN @ REYKJAVIK, ICELAND

CLIENT
Reykjavik Fashion Festival has been running for 6 years to give the Icelandic Fashion Scene a platform. After a one year break and change of owners the festival aims to reconnect with fashion designers and generate coverage in international media.

TASK
Serious Business was engaged to develop a new brand & direction for Reykjavik Fashion Festival, connecting it to Icelandic Fashion Designers and creating a unique brand to draw international attention.
PROCESS
• Collaborative workshop to define Brand essence.
• Interviews with fashion designers to identify their needs towards the new fashion festival platform. 
• Visual Exploration to transform the brand idea into a visual language
• Developed a processing application to generate different particle visuals.• Collaborative workshop to define Brand essence.
• Interviews with fashion designers to identify their needs towards the new fashion festival platform. 
• Visual Exploration to transform the brand idea into a visual language
• Developed a processing application to generate different particle visuals.

DELIVERIES
• Brand Strategy & Visual identity
• Design and implementation of website
• Communication Campaign
• Poster, Brochures and Print Materials

TEAM
Amadeus Malmin, Helga Osk, Porfirio Lopez, Sebastian Degenhart, Thales Ribeiro


   



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RFF — Reykjavik Fashion Festival 2017
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