92.7 Big FM has introduced ‘Retro-Romantic’ positioning in Delhi with the theme ‘sunte hi pyaar ho jaye’ (you’ll fall in love by listening). The new strategy aims at capturing the true spirit of Delhi by striking a balance between ‘retro’ and varied facets of love – including passion, flirtatiousness, romance and fun.
Illustrations by Nitin Chawla & Loveleen Chawla
