Just Be Nice ✕ Gorky Park
Before the summer season we collaborated with the main park of the capital.
The main aim of this work was to redesign the package of famous ice cream, which you may try only in the Gorky Park. We decided for not a simple package but to make, let’s say, a graphical description of the Park life.
We created several patterns, each of them reflects the most interesting things in the park like: ping pong places, chess club “Belaya Ladya”, the recreated sculpture of a girl with a paddle, skateboarding park etc.
However, the bright colors were used in a new package creation, the basic color of the package became beige, because this color has the most direct association with an ice-cream cup. Designers used the traditional approach of the composition, just simple and bright images.
Gorky Park just like a living being talking with its visitors in a common language. The new package design is a new example of such a dialog. Despite the fact that the package itself is very simple, it was very important for us to make every ice cream lover interested in and charmed by the new design.