About the Work
PITTI IMMAGINE UOMO (hereafter called PITTI UOMO) is a men's fashion trade fair that is held twice a year in January and June in Firenze, Italy. WOW displayed a new installation at yoshiokubo's runway show, where he introduced his new collection, and in Villa Vittoria, close to the main assembly hall. In this 92nd edition, yoshiokubo and the world famous Pokémon brand formed a tag team. WOW developed and produced an installation that formed a bridge between yoshiokubo's world view and Pokémon that conveyed respect for fashion.

The runway show was held at an abandoned station (former Leopolda station), and 5 giant triangular pyramids of 6.6m, 5.2m, 3.3m with mirror coating were installed there. By projecting images on the bottoms of these pyramids, the runway was bathed in seemingly infinite reflected images like a kaleidoscope. Following the collections theme of the "Arts & Craft Movement”, elaborately drawn stages of the fashion creation process include the braiding of cloth, the dying of cloth, and the creation of textiles, as well as graphical representations of Pokémon blending with the world of fashion.

There were also 4 pyramids of 3.5m installed at the Villa Vittoria, close to PITTI UOMO's main assembly hall. Much like at the runway show venue, visitors were greeted by an edgy installation made by yoshiokubo, Pokémon, and WOW.

Staff

Planner / Director / CG designer : Tatsuki Kondo
CG designer : Kouhei Nakama
Conceptor : Yuki Tazaki
Producer : Hiroshi Takahashi / Yasuaki Matsui

Technical Director / Construction Manager : Yutaka Endo (LUFTZUG)
Music Arrangement : Masato Hatanaka

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Pokémon 
pokemon.com/us/

yoshiokubo 
yoshiokubo.jp/

Press
The Japan Fashion Week Organization
amazonfashionweektokyo.com/en/

©2017 Pokémon. ©1995-2017 Nintendo/Creatures Inc. /GAME FREAK inc.