The W Food Festival create a link between gourmets and starred chefs came to present their know-how to the public during a weekend dedicated to the Walloon gastronomy and its rich terroir. As announced a few months ago, we were in charge of the visual identity of this event as well as its scenography.
The poster of the festival is a tribute to the Walloon soil and the products of which it abounds. This terroir embodies the raw material of the chefs and is sometimes misunderstood by the public, we wanted to put it in the spotlight with this picture. The W is the logo of “Generation W” behind this festival.
For the scenography, we chose to melt the universe of the festival to the exceptional environment where it took place, the citadel of Namur. So we chose the wood to create this warm atmosphere and accompany the visitor throughout this tasty adventure. The graphic design and signage bring a fresh and colorful touch.