My Role: Art Direction, User Interface  |   Year: 2016  |  Agency: Ideal HKS  |   Client: Braskem  |  Copywriter: Joao Mello Bourrou

Braskem is the world leader in the production of biopolymers and the largest producer of thermoplastic resins in the Americas.

Challenge: A strategy that communicates directly with the end consumer and the market the issue of innovation and the key role of the company in the technology scenery.

Solution: Create brand awareness by generating buzz and engagement around one of the company’s most innovative projects, the Green plastic.

Result: We develop a language that appropriates visual concepts of technology and science. Through a dynamic and interactive experience, we created the content hub “Mars: Green Planet“, making the brand image stronger as a innovative Brazilian multinational.