Carter & Bell Industries
Carter & Bell is an industrial company formed as a result of the alliance of Bell Metalworks and Carter Engineering. The company's profile is the production of wheels and bogie systems for heavy commodity trains, passenger trains and other rail transport. The company headquarters has more than 2,000 employees. Offices are located in America, Germany and many other European countries. Bell Metallworks has been providing services for more than 40 years. Carter Engineering - more than 20 years.
The company has all the latest and most high-precision technologies for working with metal and engineering structures for transport. We have developed a visual identification for this company.
The logo displays the color of the metal ore, the main specialization and the names of the founders. The font is chosen vintage to reflect what the founders were inspired to create this company.
Logo story
The logo shows the main activity of the company Carter and Bell. It consists of a diesel locomotive and a metal wheel. Locomotives are now not widely used, but they perfectly reflect the experience of companies in the field of rail transport. They are vintage, massive and very technological.
The wheel of the train has not fundamentally changed its design the last hundred years. Its size prevails over the size of the locomotive, demonstrating the main product produced by the company.
Colors
Colors were picked up in the foundry of the Carter and Bell factory.
Black color displays the fumes, which is formed from foundry and welding works. Gray colors show the shades of steel and other metals used in the company's products. A warm shade shows the temperature, which is constantly present in the foundry. In addition, there is a color of dust that shows the raw metal surface.
Award for achievements at work
The company awards every employee who has achieved great success for the working half-year. This employee is rewarded with the C&B Ring. The ring is cast from steel, the logo is made of brass. These are the two main metals that are used in the production of the company's products.
In addition, the ring is awarded to each employee, who has long worked in Carter and Bell.
