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    For celebrate Ford's return to the Le Mans track in 2016, 50 years after the first historical win in 1966, during the 2016 competition, we tweete… Read More
    For celebrate Ford's return to the Le Mans track in 2016, 50 years after the first historical win in 1966, during the 2016 competition, we tweeted live from the past, for the entire duration of Le Mans, telling the most gripping moments of the 1966 race, right in sync with the 2016's. We recreated on Twitter the chronicle of the 1966 race, right in sync with the 2016’s, to try and engage both old and new Ford’s fans. We tweeted live from the past for 24 hours, posting, commenting and feeding the conversation for  the entire race until the last lap. Read Less
    Published:
For celebrate Ford's return to the Le Mans track in 2016, 
50 years after the first historical win in 1966, during the 2016 competition, 
we tweeted live from the past, for the entire duration of Le Mans, 
telling the most gripping moments of the 1966 race, 
right in sync with the 2016's.

IDEA

We recreated on Twitter the chronicle of the 1966 race, 
right in sync with the 2016’s, 
to try and engage both old and new Ford’s fans. We tweeted live from the past 
for 24 hours, posting, commenting and feeding the conversation for 
the entire race until the last lap.

SOLUTION

We retrieved the original footage and recreated on Twitter the chronicle of 1966 race, 
minute by minute, day and night, through its most gripping moments, 
right in synch with the 2016 race. For 24 hours we tweeted live creating two contemporary windows 
into the soul of speed. On one side, history becomes news, on the other news makes history. 
Both ending with the same tweet: “Ford wins the 24 Hours of Le Mans”. 

Two victories, 50 years apart.





RESULTS











Client: Ford Italia

Agency: GTB Roma

Creative Director: Federico Russo
Art Director: Mattia Iacobelli
Copywriter: Fulvio Di Meo
Social Media Director: Danielantonio Di Palma
Client Service Director: Andrea Manfredonia
Account Supervisor: Lanfranco Sbardella
Head of Production: Mara Bruschetti
Video Editor: Andrea Cestana
Motion Grapher: Claudio Lamperti, Mattia Iacobelli