To launch Newsweek magazine on the Czech market, we decided to turn its title into a competitive advantage. And show that unlike fast news sources, Newsweek believes that it's good to fact check and wait how stories unfold. To dramatise our claim, we picked well known recent events that had some surprising development over the course of a week.
Brand: NEWSWEEK
Agency: Y&R Prague, Czech Republic
CCO/CD: Jaime Mandelbaum
ECD: Tereza Sverakova
Creative Director: Atila Martins, Dora Pruzincova
CW: Jaroslav Kratochvila
Art Director: Jan Siller
Photographer: Pavel Hejny
Agency Producer:Tomas Tomasek
Retouch:Jan Siller, Monika Zahem, Jan Kroupa, Viliam Pangrac