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COCREATE Initiative Branding

'COCREATE Initiative'

The COCREATE Initiative is a fictitious extension program of the LAMP Community that allows the community to heal each other through creative interactions within public urban spaces containing heavy foot traffic.

Currently the LAMP Community is an organization located in Skid Row of Downtown Los Angeles that focuses on assisting those who have been displaced on the streets due to financial hardship, mental health and/or substance abuse. This organization has some of the highest success rates in the nation, and much of that success is due to the arts program that they offer to their clients. The COCREATE Initiative was a concept created for this project with the mission to prevent displacement through offering creative spaces through which individuals can collaborate, create and ultimately take a break from the stress of everyday city life. The COCREATE Stations created by this initiative are meant for people who have not yet lost their way, and viewed as a form of preventive medicine of the mental health of the community of Los Angeles.

In this project 2 separate installations are explored. One of which acts as a generative installation that creates all the visual elements of the brand itself, and one that embodies the mission and goals of the initiative - healing through creative collaboration.
COCREATE Initiative Brand Guideline Book
INSTALLATION 1: System Prototype
INSTALLATION 1: Location 1
Union Station | Gold Line | Los Angeles, CA
INSTALLATION 1: Location 2
Union Station | Red/Purple Line | Los Angeles, CA
INSTALLATION 1: Working Installation Prototype
Created using Processing, TSPS and a Kinect Motion Sensor
Static Mode
Active Mode
Generated Brand Posters:
Main visual elements for the poster campaign are
created by the interactions done through installation 1.

Promotional Pamphlet:
An informational pamphlet describing the mission
of the COCREATE Stations, and where to find them.

Pamphlet Side 1
Pamphlet Side 2
Custom TAP Card:
A custom TAP card designed as an additional promotional
tool for the COCREATE Stations located at Union Station.

Promotional Tote Bag Series:
A series of tote bags created by the interactions of installation 1.
To be sold as a way to support the COCREATE Initiative and its efforts.

INSTALLATION 2: Interactive Light Sculpture
Union Station | Los Angeles, CA | Escalator to Main Lobby
The purpose of this installation is to fulfill the main mission of the COCREATE Initiative. This touch-activated interactive light sculpture promotes collaborative creativity. As people travel up the escalator to the main lobby of Union Station they can touch each circular light to either turn it on or off. Through this constant interaction, the light sculpture can change shape hundreds of times during one day. 

INSTALLATION 2: Visual Installation Prototype
Created using Madmapper and Adobe After Effects
INSTALLATION 2: Working Prototype
Created using Capacitive Toggle Touch Sensors,
LED's and battery operated electrical wiring.

Website:
At the landing page of the website the user can travel through a working creative interaction map. Users can pinpoint various interactions,
and locate which station the interaction occurred at.

COCREATE Initiative Branding
Published:

COCREATE Initiative Branding

Published: