In 2016 we were asked by Nike Poland to prepare sport activation dedicated to students in Warsaw. That is how we created “Run Away from the session” concept. Our idea was to encourage students preparing for their june exams in Warsaw University Library (called shortly: BUW) to join dedicated (and secret) Nike+ Run Club session hosted at the amazing BUW roof garden.
To promote the event through young people we prepared bunch of unique assets. All of them were connected with typical student’s actions and pre-exam lifestyle. That is why (apart from the obvious - Key Visual) we proposed: stickers on asphalt (located in popular Warsaw University paths), designed: calendars, coffe cups, briefcases for notes, bookmarks. We wished to distribute all of these all around BUW and its visitors. The next step of the concept was to deliver a WIFI called „Run Away from the Session”. Learners in BUW who joined it, would get personalized invitation for the special Nike+ Run Club Session hosted just over their heads.
All the designs and consumer journey were prepared and appreciated. However, client decided not to go live with “Run Away from the session” concept.