Whole ingredients to Whole Foods
Primo, developer of the “7 Pot Primo,” the hottest pepper in the world, and Kara, a steward of traditional Southern Louisiana cuisine, combined their expertise and passions to master the complex flavors of sweet and heat—now available in Whole Foods.
The duo partnered with the team at The Brandit, led by creative director Matt Ebbing, to create a package design that captures their “halo and horns” approach to life—and peppers. “The Brandit unlocked our artistic ambitions,” said Troy Primo, Co-founder of Primo’s Peppers, “and visually captured the scope and spirit of our product. Harnessing our minds-eye, they took a great tasting product and made it visibly delightful!”
“There’s a beautiful complexity to these hot pepper jelly products,” said Matt Ebbing, Creative Director at The Brandit. “We set out to capture all the intricate depth of the product, but had to keep it approachable. The result is a hypnotic wonder that looks special, but not out of place at the grocery store, and yet can totally hold it’s own with gourmet foodies. “
CREDITS
Concept, Creative Direction: Matt Ebbing
Final Illustration: Jud Lively
Design: Jarred Weinstein
Agency: The Brandit - ©Danno The Manno, Inc.
Client: The Farmer’s Daughter by Primo’s Peppers
Concept, Creative Direction: Matt Ebbing
Final Illustration: Jud Lively
Design: Jarred Weinstein
Agency: The Brandit - ©Danno The Manno, Inc.
Client: The Farmer’s Daughter by Primo’s Peppers
