從肉品的天然紋理中找尋靈感，將牛、豬、雞、鮭魚獨特又美麗的食材紋樣，與東方繪畫美學做結合，藉由不同油花分布的特性，將不同的肉類比擬成不同的傳統中國繪畫技法-皴法，透過全新的包裝手法，讓消費者從驚喜中重新認識烹調前的食材之美。
This wrapping design is unprecedented. Inspiring by both the natural look of various kinds of meats, e.g. beef, pork, chicken and salmon, and the painting formats in East Asian Art, we have combined the two features together and come up with the idea of making the wrapping look as if meat has been integrated with the design.
Furthermore, the marbling of meats has also been considered as a core material of the wrapping design. The marbling of meats looks like an ancient Chinese painting technique ”Cunfa”, using flowing lines as the main construction.
By demonstrating the concept of Cunfa, the wrapping design is no longer just an image, yet a graphic with thinking. Comparing to the simple plastic film, we create a whole new design to change people’s perspectives on wrapping. We believe that art and products coexist, and we at the same time are confident that the customers will not only be impressed by the amazing wrapping design, but also be able to annotate raw meats differently.
肉の天然テクスチャからインスピレ ーションを探し、牛、ブタ、ニワトリ、サ ケの独特で美しい肌理と中国の絵画の 美学と結び付け、そして脂の分布の特 徴により、各肉は伝統的な中国の絵画 の技法-皴法「Cunfa」を通し、新たな 包装手法を用いて、消費者に意外な喜 びの中から改めて調理前の食材の美し さを再び認識させることである。
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#DESIGN TEAM / 莊子彤 CHUANG,TZU-TUNG ; 楊中漢 YANG,CHUNG-HAN
